Thomas Kuhn (1996) pointed out that we tend to hang on to broken paradigms well after they stop working and that when we find a new paradigm the functions we jump to it quickly. The unfortunate there needs to be someone who has the vision to come up with the new paradigm, the new paradigm needs to be valid, and that period between when the current paradigm begins to fail and the new one emerges can be very messy.  It would seem that the media industry is deep into the messy stage.

Currently there seems to be a general feeling among the incumbent media (content providers) that the revenue model is broken – but there is little consensus on what to do about it. What is even worse is they seem to ignore history, the failures of the past, and a pervasive cognitive dissonance of what is happening in the market.

How large a group of friends can you handle? After extensive study of primate social behavior, an Oxford University anthropologist, Robin Dunbar, concluded the average size of a primate's social network was relative to the size of the specific parts of the specie's brain. Through a series of calculations Dr. Dunbar concluded that the average human can handle 150 close social relationships. Dunbar recognized that relationships took a great deal of mental energy, and believed that there were bandwidth limits in the brain that prevented humans from having an unlimited number of social (or business) relationships.